Identify the ideal target market for Pepsi (bear in mind, current customer base, buyer behavior,
demographics, lifestyle, geographic area, benefit segmentation, and user segmentation.
– Provide a specific description of the target market, which should be measurable, accessible,
sustainable, differentiable, and actionable.
– Include the total marketing budget. This is when the cost of acquisition is not greater than 10%
of the product retail price or one month of an annual service.
– Estimate the size of the market and estimated penetration percentage
– Provide justification for your answers
Minimum 1100 words. MUST BE PLAGIARISM FREE!!!