Amazon Article Paper

Question Description

Read  the article: “AmazonFresh is Jeff Bezos’s Last Mile Quest for Total Retail Domination”.

Amazon has created three elements with how they are approaching theconsumer market: fulfillment centers, Amazon Prime, and AmazonFresh.Analyze how Amazon has captured its consumer’s desire for not only lessexpensive prices, but faster delivery, and how it has created programsthat will satisfy these consumer demands. Determine if Amazon willsucceed in its quest for same-day delivery, and justify your response.

Your paper must be a minimum of three to four pages (not including thetitle and reference pages) and be formatted according to APA style asoutlined in the Ashford Writing Center. You must use at least threescholarly sources from the Ashford University Library, one of which mustbe peer reviewed, in addition to the textbook.


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